A comprehensive program that prepares your brand for international expansion via franchising — taking you from a successful operator to a successful franchisor capable of recruiting domestic and international franchisees and building a sustainable recurring-income stream.
The FDP uses a business-format franchising model to grow brand equity and shareholder value through international franchising — creating revenue and a sustainable recurring-income stream from royalties and the supply of products and services.
An initial brand immersion is conducted at your HQ at the start of the program, and the full schedule and timing are agreed at that point. All content is completed in English and delivered formatted and ready to use at the end of each phase. WFA's Marketing & Advisory program launches at the conclusion of the FDP.
The optimal international development model and plan, plus a recruitment toolbox to manage the process step-by-step — from first candidate contact to definitive agreements (development model, target markets, evaluation, negotiation).
3 months · at kick-off
A detailed review of your restaurant/unit-level operations manual and platform, with a gap analysis on what's available versus what's needed for international master-franchise development.
3 months · at kick-off
The initial, interim and definitive agreements for international recruitment: Key Terms Summary (KTS), Letter of Intent (LOI) and the Master Franchise Agreement (MFA) template with schedules and the unit Franchise Agreement.
3 months · at kick-off
The systems and processes to build and manage long-lasting relationships with international master franchisees — territory profiles, business plans, org structure, communication matrix, reporting, R&D/QA, training and marketing information.
3 months · at mid-point
WFA's one-year Marketing & Advisory program. When you select at least 3 of the other modules, the standard US$10,000 fee for this service is waived and it's packaged into the FDP.
12 months · at mid-pointWork on the first three modules kicks off on Day 1; the others start no later than 45 days thereafter. All details are incorporated into a Services Agreement.
Tell us which modules fit your brand and our managing partners and global associates take it from there.
国际特许经营咨询涵盖五个关键领域：(1) 特许经营招募流程——识别合适的国际市场和合作伙伴；(2) 运营平台审查——确保您的系统可跨境复制；(3) 法律文件——主特许协议、信息披露文件和知识产权保护；(4) 特许经营关系管理——长期管理国际合作伙伴的系统；(5) 营销与咨询——持续支持以吸引并签约国际加盟商。
从项目启动到签署第一个国际合作伙伴，品牌国际特许经营的准备工作通常需要 6-12 个月。特许经营发展计划 (FDP) 涵盖法律、运营和招募方面的前 6-9 个月准备工作。之后，找到并签约合适的国际主加盟商通常还需要 6-18 个月，具体取决于目标市场和品牌的现有知名度。
Go Global Franchise Hub 是 World Franchise Associates (WFA)——一家总部位于伦敦、拥有 30 多年经验、覆盖 60 多个国家的全球特许经营顾问公司——与 Go Global Holdings 的官方合作机构，后者由越南领先的国际特许经营专家 Nguyễn Phi Vân 领导。这种独特的组合意味着越南品牌可以获得世界级的国际特许经营专业知识和深厚的本地市场知识，以及进入 WFA 在 60 多个市场活跃买家全球网络的机会。
越南餐饮、教育、美容和零售领域的品牌已通过特许经营成功走向国际，包括 Highlands Coffee（东南亚）、Phở 24（多个国家）以及多个美容和教育品牌。Go Global Franchise Hub 计划专门帮助越南品牌应对国际扩张中的法律、运营和合作伙伴寻找挑战，加入这个日益壮大的越南全球品牌群体。
第一步是使用 Go Global ReadyScore™ 评估您的品牌准备情况——这是一项免费诊断，从运营、财务、法律、营销、团队和市场契合度 6 个维度对您的品牌进行基准测试。根据您的得分，我们将建议您是立即加入 FDP 计划，还是先专注于解决特定的准备差距。通过本页上的表单联系我们，或使用 FrancoChat 立即与我们的 AI 特许经营顾问交流。
