The official hub where World Franchise Associates and Go Global Holdings help Vietnamese franchisors prepare, package and sell their brands internationally — with courses, free franchise tools and a 120-country network.
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Verified domestic franchise economy across 13 countries — brands, outlets and growth, measured the same way for every market. The gap is not a weakness — it is the opportunity.
All figures are domestic franchise economy: brands = franchise systems operating in-country (local + inbound foreign brands combined); outlets = franchise points-of-sale in-country; growth = latest published annual rate (outlets = unit count; rev = sector revenue). Sources verified against official national franchise associations (IFA · BFA · FCA · FFF · DFV · ABF · JFA · FAI · CCFA · MFA · PFA · KFTC · KFA) as of 2026-06-09. Vietnam: ~317 systems (MOIT registry) · ~26,000 outlets (Deloitte SEA estimate) · +9–12% revenue. South Korea: 11,844 systems (KFTC mandatory registry, 2023) · 335,298 outlets · +6.5% brand count / +5.2% outlet count (2022–2023). Global market data from Technavio. For outbound comparison (brands going global), only Brazil and Vietnam publish this systematically.
Live headlines on the master-franchise signings, fund investments and IPOs shaping where brands go next.
Curated from public franchise-industry reporting. Headlines link to their original sources. Auto-refreshed every Monday at 8 AM (Vietnam time).
From first lesson to signed master-franchise deal — pick your entry point.
Self-paced courses that turn a successful operator into an export-ready franchisor.
02 · AssessAnswer a few questions and get a live readiness score with a clear next-step roadmap — built around your brand.
03 · Get discoveredPut your brand in front of qualified master franchisees and investors across 120+ countries.
04 · Get expert helpHands-on programs covering recruitment, operations, legal, relationship management and marketing.
05 · Stay connectedSubscribe for franchise news, market alerts and partner opportunities from the network.
From market selection to MFA negotiation — each course is one practical step on your go-global journey.
View all courses →
LIVE NOW01Foundation & StrategyFranchising isn't selling a brand — it's replicating a system. This gateway course explains how franchising differs from licensing, maps the 3-party relationship, and tests your understanding with the Spot-the-Arrangement tool.
Start
LIVE NOW02Foundation & StrategyDomestic success proves the model works — not that you have the capability to run it in a market you don't control. This course maps the 5 structural differences, 4 prerequisites and 5 new capabilities, then lets you self-measure with the International Readiness Pulse.
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LIVE NOW03Foundation & StrategyNot all markets are equal. This course divides the world into 6 franchise clusters — Asia Pacific, GCC, MENA, Africa, Europe, and The Americas — and gives you the Brand-Market Gravity Test to pinpoint where your brand has the strongest pull.
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LIVE NOW04Foundation & Strategy7-factor framework for selecting your first international market — with a First-Market Scorecard that ranks 7 markets against your specific category and capital. Covers ASEAN, MENA, India and diaspora markets.
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LIVE NOW05Foundation & StrategyCompare 5 structures (master franchise, area development, JV, direct franchise, licensing) with a decision tree and downloadable comparison table.
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LIVE NOW06Partners & Deal-Making4 WFA service areas, how to prepare for your strategy call, and a 6-question "Is WFA right for you?" pulse check.
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LIVE NOW07Partners & Deal-Making5 sourcing channels and 8 master franchisee evaluation criteria — with a Scoring Rubric and structured interview script.
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LIVE NOW08Partners & Deal-Making4 revenue streams, market-specific pricing benchmarks, royalty/initial fee split rules, and a Deal Pricing Calculator.
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LIVE NOW09Partners & Deal-MakingDeep dive into 18 MFA clauses — territory, term, royalty, IP, termination — with an 18-Clause Checklist and Negotiation Playbook.
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LIVE NOW23AI & AutomationTurn a static operations manual into a living system. AI auto-generates SOPs, translates into 25+ languages, deploys network-wide instantly and tracks each franchisee's compliance — with an AI SOP Readiness Pulse.
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LIVE NOW24AI & AutomationCut onboarding from 6 weeks to 6 days with role-based learning paths, a 24/7 chatbot and completion tracking.
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LIVE NOW25AI & AutomationProduce training videos in hours, deploy in 25+ languages and update in minutes with AI avatars.
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COMING SOON10Partners & Deal-Making
COMING SOON11Partners & Deal-Making
COMING SOON12Money & Legal
COMING SOON13Money & Legal
COMING SOON14Money & Legal
COMING SOON15Compliance & Operations
COMING SOON16Compliance & Operations
COMING SOON17Compliance & Operations
COMING SOON18Compliance & Operations
COMING SOON19Compliance & Operations
COMING SOON20Brand & Growth
COMING SOON21Brand & Growth
COMING SOON22Brand & Growth
COMING SOON26AI & Automation
COMING SOON27AI & Automation
COMING SOON28AI & Automation
COMING SOON29AI & Automation
COMING SOON30AI & Automation
COMING SOON31AI & Automation
COMING SOON32AI & Automation
COMING SOON33AI & Automation
COMING SOON34AI & Automation
COMING SOON35AI & Automation
COMING SOON36AI & Automation
COMING SOON37AI & Automation
COMING SOON38AI & Automation
COMING SOON39AI & Automation
COMING SOON40AI & Automation
COMING SOON41AI & Automation
COMING SOON42AI & AutomationA 2-minute, 8-question assessment across five readiness dimensions. Get a live score, a dimension breakdown and a personalised next-step roadmap.
Sample preview — your score is personalised to your brand.
AI Global Franchise AdvisorFranco is the hub's AI-first Global Franchise Advisor: always on, deeply versed in international franchising and where Vietnamese brands stand on the world stage. Ask him anything, anytime.
Franco is an AI assistant and can make mistakes. For legal, financial or deal decisions, confirm with our human WFA advisors.
The AI shifts reshaping how brands operate and expand, curated by Franco.
Whether you're ready to attract global franchise partners or need expert support to accelerate your expansion, we're here to help.
Join franchisors and investors getting market alerts, new-brand features and partner opportunities from across the WFA network.
The questions Vietnamese franchisors ask us most — answered clearly for you and for the search engines and AI assistants your future partners use.
A brand is ready when it has proven unit economics (consistently profitable locations), documented and replicable systems, strong brand equity in its home market, and at least 2–3 years of operational history. The Go Global ReadyScore™ helps you benchmark all these dimensions objectively before you invest in international development.
A master franchise agreement grants a partner the rights to develop your brand within a defined territory. They recruit and support sub-franchisees on your behalf, scaling your presence far faster than direct ownership. It's the preferred model for cross-border expansion because it leverages local knowledge, capital and relationships while you retain brand control.
At a minimum, international development requires: legal documentation (franchise disclosure, master agreement, IP registration) typically USD 15,000–40,000; a franchise operations manual and training programme; and a dedicated business development function. The WFA × Go Global programme is designed to minimise these costs through shared infrastructure, standardised templates, and access to our global investor network.
Absolutely — and they are. Vietnamese cuisine is one of the fastest-growing food categories globally, and several Vietnamese brands have already established master franchise agreements in Singapore, South Korea, Japan, Saudi Arabia and the UAE. The key success factors are consistent product quality, a story that travels, and the right local partner.
The WFA × Go Global collaboration is the first structured programme linking WFA's global network of 800+ franchise professionals and investors with Go Global's expertise in Southeast Asian brand development. For brands, this means access to qualified master franchisee candidates, a curated curriculum, AI-powered tools, and hands-on advisory support — all through a single hub.
Start by completing the Go Global ReadyScore™. Brands that meet the threshold are eligible to be featured in the WFA × Go Global investor showcase — distributed to WFA's network of qualified master franchise investors across Asia-Pacific, the Middle East and Europe. Submit your Feature Registration on this page, and a consultant will be in touch within 5 business days.
Decades of global franchise expertise, united to take Vietnamese brands to the world.
Martin has helped franchise brands expand into more than 20 countries across a diverse range of industries. Today he advises leading U.S. franchise brands on international growth and market expansion. A sought-after speaker at global franchise conferences, he serves on the International Franchise Association's International Committee, helping shape the future of franchise development worldwide.
Troy has more than 30 years in senior executive positions in international franchising and business development, working directly with and consulting for both franchisors and master franchisees across the F&B, retail and services sectors in over 70 countries — with extensive experience across the Asia Pacific, Indian Sub-Continent, Europe, the Middle East and Africa. With WFA since 2014, he has been instrumental in its international growth and new program launches, and is a sought-after speaker at leading franchise expos worldwide.
Phi Van is one of Asia's leading franchise experts, having held senior roles in franchising, retail, branding and business development across Asia, the Middle East, Africa and Eastern Europe. As Chairwoman of the Vietnam Franchising & Licensing Network, she has helped Vietnamese brands build franchise systems, secure international partners and enter new markets—and was named among the Top 100 Most Influential Women in Global Franchising.
Questions about going global, a partnership or the media? Send a message and the right person will get back to you within two business days.
With associated offices in the US, Europe, MENA and Asia.
