Pricing the International Franchise Deal

5 lessons · 3 knowledge checks · Deal Pricing Calculator (master fee + royalty + split)

What's inside

1. 1Why You Must Know the Benchmarks Before Negotiating6 min

   When you sit down to negotiate an international franchise deal, whoever knows the numbers controls the game. Without a benchmark in your head, the master franchisee — the partner taking the rights to develop a whole coun…

2. 2The 4 Revenue Streams From an International Deal7 min

   An international franchise deal isn't just "a fee". It's four distinct cash flows, each with its own role and split. Understanding all four is the prerequisite for pricing correctly.

3. 3Pricing the Master Fee — 4 Factors6 min

   The master fee has no fixed "price list". It's set by four factors — assess all four and you'll have a confident range to enter the negotiation with.

4. 4Market Patterns + The Split Rule6 min

   Same brand, but fees and royalty can differ markedly by country. Understanding each market's pattern keeps you from mechanically "copying the Singapore price into Indonesia".

5. 5Price Your Deal5 min

   Now turn the theory into numbers. The calculator below takes four inputs — target market, category, brand strength and territory size — and returns benchmark ranges for the master fee, royalty, marketing fund and a sugge…