A comprehensive program that prepares your brand for international expansion via franchising — taking you from a successful operator to a successful franchisor capable of recruiting domestic and international franchisees and building a sustainable recurring-income stream.
The FDP uses a business-format franchising model to grow brand equity and shareholder value through international franchising — creating revenue and a sustainable recurring-income stream from royalties and the supply of products and services.
An initial brand immersion is conducted at your HQ at the start of the program, and the full schedule and timing are agreed at that point. All content is completed in English and delivered formatted and ready to use at the end of each phase. WFA's Marketing & Advisory program launches at the conclusion of the FDP.
The optimal international development model and plan, plus a recruitment toolbox to manage the process step-by-step — from first candidate contact to definitive agreements (development model, target markets, evaluation, negotiation).
3 months · at kick-off
A detailed review of your restaurant/unit-level operations manual and platform, with a gap analysis on what's available versus what's needed for international master-franchise development.
3 months · at kick-off
The initial, interim and definitive agreements for international recruitment: Key Terms Summary (KTS), Letter of Intent (LOI) and the Master Franchise Agreement (MFA) template with schedules and the unit Franchise Agreement.
3 months · at kick-off
The systems and processes to build and manage long-lasting relationships with international master franchisees — territory profiles, business plans, org structure, communication matrix, reporting, R&D/QA, training and marketing information.
3 months · at mid-point
WFA's one-year Marketing & Advisory program. When you select at least 3 of the other modules, the standard US$10,000 fee for this service is waived and it's packaged into the FDP.
12 months · at mid-pointWork on the first three modules kicks off on Day 1; the others start no later than 45 days thereafter. All details are incorporated into a Services Agreement.
Tell us which modules fit your brand and our managing partners and global associates take it from there.
International franchise consulting covers five key areas: (1) Franchise Recruitment Process — identifying the right international markets and partner profiles; (2) Operations Platform Review — ensuring your systems can be replicated across borders; (3) Legal documentation — master franchise agreements, disclosure documents and IP protection; (4) Franchise Relationship Management — systems to manage international partners long-term; and (5) Marketing & Advisory — ongoing support to attract and close international franchisees.
Preparing a brand for international franchising typically takes 6–12 months from program start to first international partner signing. The Franchise Development Program (FDP) covers the first 6–9 months of preparation across legal, operations and recruitment. Finding and signing the right international master franchisee then typically takes 6–18 additional months depending on the target markets and the brand's existing visibility.
Go Global Franchise Hub is the official collaboration between World Franchise Associates (WFA) — a London-based global franchise advisory with 30+ years experience across 60+ countries — and Go Global Holdings, led by Nguyễn Phi Vân, Vietnam's leading international franchise expert. This unique combination means Vietnamese brands get both world-class international franchise expertise and deep local market knowledge, plus access to WFA's global network of active buyers across 60+ markets.
Vietnamese brands across F&B, education, beauty and retail have expanded internationally through franchising, including Highlands Coffee (Southeast Asia), Phở 24 (multiple countries), and several beauty and education brands. The Go Global Franchise Hub programme is specifically designed to help Vietnamese brands navigate the legal, operational and partner-finding challenges of international expansion and join this growing group of global Vietnamese brands.
The first step is to assess your brand's readiness using the Go Global ReadyScore™ — a free diagnostic that benchmarks your brand across 6 dimensions: operations, financials, legal, marketing, team and market fit. Based on your score, we'll recommend whether to enter the FDP programme immediately or focus on specific readiness gaps first. Contact us via the form on this page or use the FrancoChat to speak with our AI franchise advisor instantly.
