Bronze
Domestic-proven: verified store count, trading history and concept summary.
→ Listed profile on the hub + baseline fact sheet.
Prepare · Package · Verify
The Brand Export Passport.
One standardized, verified, trilingual dossier that makes your brand instantly legible to master franchisees and investors anywhere in the world — assembled with AI, verified by humans, distributed through WFA's global network.
The problem it solves
Great brands lose deals to bad paperwork.
International investors compare dozens of opportunities. A brand with strong stores but a scattered pitch — mixed-language decks, unverified numbers, missing legal basics — gets passed over for a weaker brand with cleaner packaging. Every serious market expects the same facts, in the same order, verified.
The Brand Export Passport is that standard: think of it as the fact sheet + credit rating of franchise export. Investors trust it because every claim is checked; brands reuse it for every market, expo and negotiation.
Four tiers
From domestic proof to signed deals.
Each tier is earned through evidence — never purchased. Your tier updates as your readiness grows.
Silver
Export-ready: ReadyScore™ 60+, documented SOPs, trademark filings underway.
→ Full trilingual dossier + inclusion in investor search.
Gold
Deal-ready: verified unit economics, disclosure docs, operations audit passed.
→ Active syndication to matched investors + roadshow eligibility.
Global
Signed international master or area agreement in at least one market.
→ Flagship showcase, case-study coverage and priority matchmaking.
Inside the dossier
Everything an investor asks. Nothing they have to chase.
Concept & story
Positioning, menu/offer architecture and what travels across borders.
Unit economics band
Investment range, revenue band and payback horizon — verified, not claimed.
Legal & IP status
Trademark coverage by market, franchise documents and disclosure readiness.
Supply chain map
What ships, what localizes, and the certifications each market needs.
Target-market fit
Priority countries with entry mode, fee benchmarks and demand signals.
Brand walkthrough
Store video tour and brand asset kit, ready for investor screening.
Distribution
A dossier is only as good as who reads it.
Passport holders are distributed where qualified buyers already look — never resold as raw leads, always introduced with context.
- WFA's investor network: 40,000+ investors across 120+ countries
- World Franchise Centre brand showcase syndication
- Go Global roadshows, expo pavilions and virtual showcases
- Exclusive, dossier-based introductions — your leads are never shared or resold
Start your Passport with the free diagnostic.
Your ReadyScore™ result seeds the Passport — the Academy and our advisory close the gaps tier by tier.