Verified before visible
Brands are scored on evidence before they're ranked or syndicated; investors are verified before any introduction.
Our manifesto
We are not a lead portal.
The franchise internet runs on selling the same form-fill to whoever pays. We think that model fails brands, wastes investors and embarrasses the industry. Here is the math — and what we do instead.
The math the portals don't show you
Every step of verification multiplies the close rate.
US franchise-development data (2026 Annual Franchise Development Report, Franchise Update Media) puts the numbers in plain sight:
2%
Raw portal lead
A form-fill, resold and unverified — 98 of 100 go nowhere.
12%
Qualified candidate
Capital, timeline and motivation verified — 6× the raw rate.
75%
Discovery-day attendee
A structured, prepared meeting — where deals actually happen.
Meanwhile the average cost of a single franchise lead hit $351 in 2025 (3.6× in four years) — and the FTC ordered one home-services portal to pay up to $7.2M for misrepresenting lead quality. Selling the 2% product at rising prices is not a business we want. (AFDR 2026 ↗ · FTC ↗)
What we do instead
Five commitments, in writing.
Exclusive introductions
One candidate, one brand, one structured meeting. Your enquiry is never resold or shared with 'similar opportunities'.
No paid placement
No GO GLOBAL 100 position, Passport tier or Rights Board slot can be bought. Scores are earned or they mean nothing.
Sourced claims only
Every statistic we publish carries its source. If we can't anchor a number, we don't print it.
Aligned economics
Our main fees sit on signed agreements — a fraction of broker rates — so we only win when brands and investors do.
Why it matters here
Vietnam's export wave deserves better infrastructure.
Vietnamese brands are stepping onto the world stage for the first time. If their first experience of international franchising is resold leads and pay-to-play rankings, the whole wave stalls. Trust infrastructure isn't a feature for this market — it is the product.
That is what the readiness standards, the verified Passports, the NDA-protected Rights Board and this manifesto add up to: a market where the 75% meetings happen, not the 2% ones.
Hold us to it.
Read the standards we publish and score us against them — starting with the index and the quarterly report.