25%
Operations & Systems
Documented SOPs, training systems, supply-chain exportability and multi-unit operating proof.
The Vietnam Franchise Export Index
GO GLOBAL 100
The annual, scored index of Vietnam's most export-ready franchise brands — verified by WFA × Go Global and syndicated to qualified investors in 120+ countries. Not a popularity list: a readiness standard.
Why it exists
Vietnam's brands are going global. Nobody measures who is ready.
Vietnamese coffee, tea, F&B and service brands are signing master franchise deals from India to the Gulf. Yet no index anywhere — not in Vietnam, not in Asia — ranks outbound franchise readiness. GO GLOBAL 100 fills that gap: one transparent scorecard that tells investors which Vietnamese brands are prepared, and tells brands exactly what to fix.
Being listed is free. Being ranked is earned.
100
brands ranked annually
5
scored dimensions
120+
countries of investor reach
40,000+
investors in the WFA network
Methodology
Five dimensions. One score out of 100.
The index uses the same five-dimension framework as our free Go Global ReadyScore™ diagnostic — hardened with document verification for ranked brands.
20%
Brand Proof
Domestic performance, unit growth, customer traction and concept differentiation that travels.
20%
Legal & IP
Trademark protection in target markets, franchise documentation and disclosure readiness.
20%
Financial Strength
Unit economics, franchisee profitability evidence and the capital base to support expansion.
15%
Team & Commitment
Dedicated international team, leadership commitment and partner-support capability.
Score bands
Where a brand lands tells it what to do next.
80–100
Global-Class
Deal-ready. Eligible for active investor syndication and master-franchise matchmaking.
60–79
Export-Ready
Structurally prepared. Fine-tuning gaps before active international recruitment.
40–59
Rising
Strong domestic base with defined gaps — a clear 12-month readiness roadmap.
0–39
Emerging
Building the fundamentals. The Academy fast-track starts here.
The badge
A mark investors can trust — and brands can publish.
Every ranked brand receives an embeddable GO GLOBAL 100 badge with its edition year and score band, plus a public profile page. The badge links back to the brand's verified index entry — so buyers, media and AI assistants can check the claim at the source.
- Embeddable badge + verified public profile
- Syndication to WFA's investor network in 120+ countries
- Priority access to Go Global market roadshows and expo pavilions
- Citation-ready data used in our market reports and media releases
How to enter
Three steps to the inaugural edition.
01
Take the free ReadyScore™
Run the free 5-dimension Go Global ReadyScore™ diagnostic — 10 minutes, instant scorecard.
02
Submit your nomination
Complete the brand profile and upload supporting evidence for each dimension.
03
Panel verification
The WFA × Go Global panel verifies documents and confirms your score band and ranking.
Nominations for the inaugural edition are open.
Start with the free diagnostic — your ReadyScore™ carries directly into your nomination.
GO GLOBAL 100 rankings are published annually. Scores are based on verified evidence; no placement can be purchased.