City showcases
Half-day events in target cities: 6–8 verified Vietnamese brands pitch a curated room of investors, masters and local partners.
The V-Franchise Roadshow program
Vietnamese brands, on stage worldwide.
Korea's trade agencies run roadshows that put K-franchises in front of buyers city by city. Vietnam has no state equivalent — so we built the private-sector version: verified brands, matched investors, structured follow-through.
Why a roadshow program
Expos end on Sunday. Expansion doesn't.
Asia's franchise deal-making still runs through trade shows — three intense days, then silence. A roadshow flips the economics: smaller rooms, matched attendees, verified brands only, and the hub's Rights Board and Passport dossiers as the year-round follow-through after the handshake.
Every V-Franchise Roadshow event feeds the same pipeline: Passport dossiers before the room, structured introductions in the room, Rights Board tracking after the room.
The formats
Three rooms, one pipeline.
Expo pavilions
Joint Vietnamese-brand pavilions at Asia's anchor franchise shows — shared costs, collective visibility, hub-managed follow-up.
Virtual spotlights
Monthly online country-spotlight sessions with the WFA network — recorded, published and citable, so every session keeps selling.
Target circuit
Where the program is heading.
The 2026–27 target circuit follows where Vietnamese brands are already signing and where Asia's buyers already gather:
Southeast Asia
Singapore · Manila · Jakarta
Anchored on the region's established franchise expo calendar and the proven Philippines entry corridor.
Gulf states
Dubai · Riyadh
Following HappiTea's corridor into the UAE, Saudi Arabia, Kuwait and Qatar — with halal readiness as a program module.
South Asia
Mumbai · Delhi
Where the Three O'Clock master deal proved the demand for Vietnamese F&B concepts.
Diaspora corridors
Houston · Sydney · Seoul
City showcases built around overseas-Vietnamese investor communities from the diaspora rail.
Cities and dates are confirmed to registered brands and investors first — the circuit above is the program's target map, not a list of confirmed events.
Get on the list
Be in the room when it happens.
Brands, investors, hosts and associations — register once and receive city and date announcements first.
Want your brand roadshow-ready first?
Roadshow brands present with a verified Brand Export Passport — start there, or fast-track through the Batch.